* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing. * Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques. * Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches

* The first book to connect place branding and travel writing, building on the increased emphasis on storytelling in tourism marketing. * Adopts a reflective approach, encouraging the reader to apply and experiment with different ideas and techniques. * Makes a significant contribution to mapping and defining the subject, drawing together a range of methodological approaches

This collection of research papers in tourism developed from a conference in March 2011 on Narrative and the Built Heritage. The conference provided a meeting of academics and professionals from heritage management. The aim of this collection is to offer a set of methods and new approaches for investigating the monuments, towns and buildings which attract us so that we might share them more sustainably and understand their effects upon the contemporary visitor.

Traversing Paris is an analysis of the travel writing of Annie Ernaux, Franois Maspero and Jean Rolin and the photography of Anaik Frantz. The book examines the writing practices of three French writers working in the closing decades of the twentieth century in Paris. The aim is to discover whether travel writing, a practice chosen by all three, belongs to a specific discourse which suits the writing practice of the authors in their treatment of the contemporary urban space of Paris. The five chapters follow the stages of a journey drawing on theoretical and critical approaches by McIlvanney, Thomas, Giard, Sheringham, Barthes, Foucault, Burton, Forsdick, Scott and de Certeau, and the work concludes with a framework for further research in travel writing practices. The key author under study is Annie Ernaux, and Mansfield's Traversing Paris provides a major contribution to the study of her journal writing, examining in detail her 1993 book, Journal du dehors and her subsequent work in 2000 La Vie extrieure.